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International Brand Protection

Have you ever considered having a worldwide trade mark registration. Well let's stop there! There is nothing like a worldwide trade mark registration. Even if all the funds are at one's disposal, there would more than likely be the fact that a third party has registered a trademark similar to yours in another jurisdiction or your trademark is not registrable in certain jurisdictions for a number of factors.

The best way to protect your brand internationally is by choosing to file trade mark applications in the countries you are currently doing business in and countries you intend carry on business in the future. By being proactive with protecting your brand internationally, you reduce the risk of competitors using an identical or similar trade mark to yours which may damage the goodwill your brand has created in the minds of the public over the years.

You may also want to take advantage of unified trade mark registration systems. By doing this, a single application can cover several countries. For instance a single filing in the European Union Intellectual Property Office (EUIPO) will offer protection in all the EU member countries. Another example of a unified system is the African Intellectual Property Organisation (in French: Organisation Africaine de la Propriété Intellectuelle - OAPI) which is made up of 17 African countries. A single registration in OAPI grants the trademark protection in countries such as Cameroon, Chad, Guinea, Gabon, Senegal etc.

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